Our goal as creative partners is to strategically push the integrity of our brand through campaigns and deliverables. We were tasked to cement oVertone as a beauty industry leader, while meeting the business objectives through weekly briefs. My team collaborated with marketing on competitive sets both in and out of category, assessing internal creative to make sure we were elevating design that worked, defending design that was under attack and walking away from design that was not working.
After an extensive audit, we determined that we needed to evolve, own and iterate on the brand visual identity for multi-channel efforts that touch all areas of the customer experience including .co, social, web, packaging, print, and iconography, ensure consistency across offline & online channels with customer experience in mind, create and develop new concepts & collateral to engage customers and keep the brand fresh and overall be the steward of oVertone's brand guidelines to make sure our design system, visual identity and voice were representative of our brand positioning.
THE PROCESS
BRAND GUIDELINES
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