What do you get when you take America’s favorite coffee creamer and mix it with Easter’s hallmark sugar coated blob? 31 billion media impressions (and some HIGHLY controversial ways drink your joe in the morning). Our internal creative team at Danone was tasked with creating LTO packaging and shopper marketing assets that would disrupt customers auto-pilot behavior at shelf, drive earned media coverage, create thumb-stopping content driving social engagement, buzz and sharing. Check, check, check. And while all of this is great, our favorite shoutout was from Jon Oliver’s segment In Honor of Easter: Fuck You Peeps.